Built by operators with retail, logistics, e-commerce, and systems experience.
Ovela combines practical distribution experience with marketplace execution and backend software systems built for cleaner growth.
Abdullah Aljafari
Partner, Retail & Logistics
Turns retail and logistics experience into cleaner inventory flow, sharper operations, and stronger channel execution.
Ali Aljafari
Partner, Operations & Growth
Applies real-world operating discipline to pricing, merchandising, and the details that keep brands moving forward.
Faris Kazi
Partner, E-Commerce & Systems
Builds the systems behind marketplace visibility, paid growth, pricing insight, and scalable channel management.
Founding Story
The company was built around a simple idea: brands need partners who understand both physical distribution and modern marketplace growth.
Ali and Abdullah come from a background in large-scale international wholesale and retail, with decades of operating experience shaped by supplying goods across major regional markets. That foundation gave them a wide perspective on inventory, margins, fulfillment, customer relationships, and disciplined execution.
Faris comes from an e-commerce and technology background. After working with brands through a previous company, he developed proprietary backend systems for marketplace growth, logistics, and channel visibility. Together, the team combines wholesale and retail experience with e-commerce systems to build Ovela around shared values: clear responsibility, strong execution, and long-term brand growth.